What Is Cost per Thousand Impressions (CPM) Advertising?
Cost per Thousand Impressions (CPM) is a type of advertising model where the advertiser pays for each 1,000 impressions that an ad generates. An impression occurs every time an ad is served to a user on a website or mobile app, or when a user views an ad in a newsletter or email. CPM advertising is a popular choice among advertisers who need to reach a large audience quickly. It is especially effective for brand awareness campaigns, where the goal is to get the brand in front of potential customers, rather than to generate sales.
Benefits of CPM Advertising
CPM advertising has a number of advantages that make it an attractive option for many advertisers:
- Cost-Effective: CPM campaigns are cost-effective, as they allow advertisers to pay only for the impressions they receive, rather than paying for clicks or conversions. This makes it a great option for brand awareness campaigns.
- Targeting: CPM campaigns can be targeted to specific audiences, allowing advertisers to reach the people who are most likely to be interested in their products or services.
- Scale: CPM campaigns can be scaled up or down quickly, allowing advertisers to adjust their campaigns to meet their needs and budgets.
Examples of CPM Advertising
CPM advertising is used by many types of advertisers, including:
- Retailers: Retailers often use CPM campaigns to reach a large audience and increase brand awareness.
- B2B Companies: B2B companies often use CPM campaigns to reach a targeted audience and generate leads.
- E-Commerce Sites: E-commerce sites often use CPM campaigns to drive traffic to their sites and increase sales.
Conclusion
Cost per Thousand Impressions (CPM) advertising is a popular choice for many types of advertisers, as it is cost-effective and allows for targeting and scaling. It is especially effective for brand awareness campaigns, where the goal is to get the brand in front of potential customers. For more information, please visit the following links: