Retailer – Definition and Examples

Retailer is a business or person that sells goods or services in small quantities directly to consumers. Retailers are at the end of the supply chain and are the intermediaries in the distribution of a product or service to the end customer.

Retailers can be categorized in different ways depending on the type of goods or services they provide.

Types of Retailers

  • Department Stores – These are large retail stores that offer a wide variety of products and services, organized into departments such as clothing, electronics, and home goods. Examples include Macy’s and Kohl’s.

  • Discount Stores – These stores offer a wide variety of goods at discounted prices. Examples include Walmart and Target.

  • Specialty Stores – These stores specialize in a particular type of product, such as electronics, home goods, or apparel. Examples include Best Buy and Bed Bath & Beyond.

  • Convenience Stores – These stores offer a limited selection of goods and services, usually targeted towards a specific customer base. Examples include 7-Eleven and QuikTrip.

  • Online Retailers – These retailers sell goods and services via the internet. Examples include Amazon and eBay.

Retailers play an important role in the economy by providing goods and services to consumers. They also provide employment for many people and help to stimulate economic activity.


Retailers are an important part of the economy, providing goods and services to consumers and creating jobs for many people. They come in many different forms, from department stores to convenience stores to online retailers.