What is Clicks-and-Mortar?
Clicks-and-mortar is a business model that combines traditional brick-and-mortar stores with online commerce. The term was coined in the late 1990s to describe the combination of the two different retail approaches. The idea behind clicks-and-mortar is to use both the physical store and digital platforms to reach a larger customer base and create a more comprehensive shopping experience.
Benefits of Clicks-and-Mortar
Clicks-and-mortar businesses offer a range of benefits for retailers and consumers alike. These include:
- Increased reach – Clicks-and-mortar businesses can reach more customers through both online and offline channels.
- Improved convenience – Consumers can purchase goods both in-store and online, making it more convenient for them to shop.
- Greater flexibility – Clicks-and-mortar businesses can offer customers a range of delivery options, including in-store pickup, same-day delivery, and online ordering.
- Increased sales – By offering customers the ability to shop both online and in-store, businesses can increase their sales.
Examples of Clicks-and-Mortar Businesses
Clicks-and-mortar businesses can be found in a variety of industries, including retail, hospitality, and food service. Some examples of clicks-and-mortar businesses include:
- Amazon – Amazon is one of the world’s largest online retailers, but it also operates physical stores, such as Amazon Go, Amazon 4-star, and Amazon Books.
- Starbucks – Starbucks is an international coffee chain that offers both in-store and online ordering.
- Walmart – Walmart is a global retail giant that has both physical stores and an online presence.
- Nike – Nike is a world-renowned sports apparel company that offers both online and in-store shopping.
Clicks-and-mortar businesses have become increasingly popular in recent years, as they offer customers a more comprehensive shopping experience. By combining the physical and digital realms, businesses can reach more customers and increase their sales.