Clicks-and-mortar

Clicks-and-mortar

Clicks-and-mortar is a business model that combines online and offline operations. This strategy allows companies to reach customers through both digital channels (clicks) and physical stores (mortar). By integrating these two channels, companies can provide a seamless shopping experience for their customers.

One example of a clicks-and-mortar business is Amazon. While the company started as an online bookstore, it has since expanded to include physical stores such as Amazon Go and Amazon Books. This allows customers to shop online or visit a physical location, depending on their preferences.

Another example of clicks-and-mortar is Walmart. The retail giant offers customers the option to shop online and pick up their orders in-store. This strategy combines the convenience of online shopping with the immediacy of physical stores.

Overall, clicks-and-mortar is a versatile business model that caters to the needs of modern consumers. By offering both online and offline options, companies can provide a convenient and personalized shopping experience for their customers.

For more information, you can visit the Clicks-and-mortar Wikipedia page.