Backdoor selling

What is Backdoor Selling?

Backdoor selling is a sales strategy where a company or individual attempts to sell a product or service to a customer without involving their regular sales channels, such as their primary sales force or a retailer. This type of selling is often done in an effort to bypass the customer’s usual purchasing process or take advantage of a situation where the customer is unable to make a decision.

Examples of Backdoor Selling

Backdoor selling tactics typically involve a company or individual reaching out to a customer directly, without going through intermediaries. This can include:

  • Sending cold emails or making cold calls to customers
  • Sending unsolicited offers to customers
  • Engaging in guerilla marketing tactics, such as leaving flyers or samples on doorsteps
  • Using social media to reach out to customers
  • Making offers to customers at events or conferences

Advantages and Disadvantages of Backdoor Selling

Backdoor selling can be a useful strategy for companies who are looking to expand their customer base or reach new markets. It can also help a company to bypass intermediaries and make direct sales to customers, allowing them to retain a greater portion of the profits. However, there are also several potential drawbacks of backdoor selling. It can be difficult to reach potential customers, and there is no guarantee of success. Backdoor selling can also be perceived as intrusive or unethical, and customers may be reluctant to purchase from a company that uses these tactics.

Conclusion

Backdoor selling can be a useful strategy for companies looking to reach new customers or bypass intermediaries. However, it can also be perceived as intrusive or unethical, and there is no guarantee of success. Companies should think carefully before using backdoor selling tactics, and should consider the potential risks and rewards before deciding whether or not to use them.

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