The Vital Role of Trade Characters in Advertising
Trade characters play a vital role in advertising, as they help to build brand recognition and loyalty. Trade characters are usually animated cartoon-like figures that represent a company, its products, or services. They appear in television commercials, print ads, billboards, and even on store shelves. By incorporating a trade character into their marketing campaigns, companies are able to create a memorable image that will stick with customers. Trade characters are often used to make a product or service more appealing to a particular audience. They can be fun and charming, helping to make a product more likable and accessible. They can also be used to convey important information such as product features, benefits, and safety warnings. Trade characters can even help to create a brand identity that sets a company apart from its competitors. Here are some examples of popular trade characters:
- Tony the Tiger – Tony the Tiger has been the mascot of Kellogg’s Frosted Flakes cereal since 1951.
- The Geico Gecko – The Geico Gecko has been the mascot of Geico Insurance since 1999.
- The Energizer Bunny – The Energizer Bunny has been the mascot of Energizer batteries since 1989.
- Mr. Clean – Mr. Clean has been the mascot of the cleaning product since 1958.
- The Michelin Man – The Michelin Man has been the mascot of Michelin tires since 1898.
Trade characters can have a powerful impact on customers. They can create an emotional connection between a company and its customers, as well as help to differentiate a product or service from competitors. They can also be used to help explain complex concepts in simple terms, making it easier for customers to understand the product or service. Ultimately, trade characters can be an effective tool for companies looking to build brand recognition and loyalty. By creating a memorable image that customers can identify with, companies can create a strong and lasting relationship with their customers. References: