Onsite survey

Onsite survey

An onsite survey is a form of survey conducted at the physical location of a business or organization. Through this survey, the organization or business can gain valuable insights into customer or employee experience. Such insights can help to improve operational processes, customer service, and overall customer satisfaction. Onsite surveys can be conducted in various forms, such as questionnaires, interviews, focus groups, and observation studies. These surveying methods allow for the collection of qualitative and quantitative data, which can be used to make decisions on how to better serve customers or employees.

Benefits of an onsite survey

Onsite surveys can provide organizations with a number of benefits. These include:

  • Gathering feedback on customer or employee experience
  • Increasing customer satisfaction
  • Identifying areas of improvement
  • Gaining insights into customer preferences and motivations
  • Providing valuable data for analysis

Examples of onsite surveys

Some common examples of onsite surveys include:

  • Mystery shoppers: Mystery shoppers are hired by businesses to provide feedback on customer service, product quality, and the overall customer experience. Mystery shoppers may be asked to complete a questionnaire or interview after their visit.
  • Employee satisfaction surveys: Employee satisfaction surveys can provide valuable insights into employee experience and can be used to identify areas of improvement. The survey may ask employees to rate their satisfaction with various aspects of their job.
  • Focus groups: Focus groups are typically used to gain more in-depth insights into customer or employee experience. Participants are asked to answer questions related to the topic and discuss their opinions in a group setting.

Onsite surveys can provide organizations with valuable insights into customer or employee experience. By collecting and analyzing the data gathered from these surveys, organizations can make decisions that are based on customer or employee feedback and can ultimately improve customer satisfaction.


  • https://www.qualtrics.com/experience-management/customer-experience/onsite-surveys/
  • https://www.qualtrics.com/experience-management/employee-experience/employee-engagement-surveys/
  • https://en.wikipedia.org/wiki/Mystery_shopping
  • https://en.wikipedia.org/wiki/Focus_group
  • https://en.wikipedia.org/wiki/Survey_methodology