What is Body Copy?
Body copy is the main text of a website, article, or any other written material. It’s the primary content that visitors will read and take away from the document. Body copy is meant to be informative and interesting, while also ensuring that the message is conveyed clearly and effectively.
What Makes Good Body Copy?
Good body copy needs to be well-written, engaging, and easy to read. Here are some tips to make sure your body copy is effective:
- Keep it concise and to the point.
- Write in an active voice.
- Break up the text into short paragraphs.
- Use subheadings to break up the text and make it easier to read.
- Include visuals, such as images and diagrams, to help illustrate your points.
- Use bold text to emphasize key words and phrases.
- Proofread and edit your work to make sure it’s error-free.
Examples of Body Copy
Body copy can be used for a variety of documents, such as websites, newsletters, books, and more. Here are some examples of body copy:
- A website’s main page: a description of the company’s mission, products, and services.
- A blog post: a detailed article about a particular subject.
- A newsletter: a summary of recent news and updates.
- A book: a narrative story with a beginning, middle, and end.
Body copy is an important element of any written document, so it’s important to ensure that it’s written well. This will help ensure that your message is conveyed clearly and effectively.
Conclusion
Body copy is the main text of a website, article, or other written material. It should be well-written, concise, and engaging in order to effectively convey the message. Examples of body copy include website main pages, blog posts, newsletters, and books. For more information on writing effective body copy, check out the following resources: