What Is Column Inch?
Column Inch is a unit of measurement used to measure the area of a printed element in a publication. It is calculated by multiplying the width of a column in a printed medium by its height in inches. This measurement is commonly used by print publications to calculate the cost of advertisements.
How Is Column Inch Used?
Column Inch is an important measurement for all print media, including magazines, newspapers, and advertisements, as it is used to measure the amount of space taken up by an advertisement. This measurement helps publishers determine the cost of an advertisement. Prices are usually based on the amount of column inches taken up by the advertisement. Column Inch is also used by publishers to determine the size of the advertisement. For example, a one-column-inch advertisement will be one column wide and one inch tall, while a two-column-inch advertisement will be two column wide and one inch tall.
Examples of Column Inch
Here are some examples of Column Inch in action:
- A full-page advertisement in a newspaper might take up 40 column inches.
- A half-page advertisement in a magazine might take up 30 column inches.
- A one-column-inch advertisement in a magazine might take up one column inch.
- A three-column-inch advertisement in a newspaper might take up three column inches.
- A two-column-inch advertisement in a newspaper might take up two column inches.
Conclusion
Column Inch is an essential measurement used in print media to determine the cost and size of an advertisement. It is calculated by multiplying the width of a column by its height in inches. Publishers use this measurement to determine the cost of an advertisement and the size of the advertisement. References: Column Inch – Wikipedia Print Media – Wikipedia Advertising – Wikipedia