Category manager

What Does a Category Manager Do?

Category managers are responsible for the sales, promotion and overall success of a product or range of products within a store or company. They are responsible for analyzing sales figures, customer feedback and market trends to ensure that the products they manage remain competitive and relevant. As a category manager, you will be an important member of the sales and marketing team, responsible for driving the overall success of the product range.

Responsibilities of a Category Manager

The main responsibilities of a category manager include:

  • Identifying and evaluating the potential of existing and new products and ranges
  • Developing and implementing strategies to increase sales and profits
  • Monitoring market trends and customer feedback
  • Establishing and maintaining relationships with key suppliers
  • Developing promotional activities, such as discounts and promotional events
  • Conducting market research to identify emerging trends and opportunities
  • Negotiating with suppliers to secure the best pricing and terms
  • Analyzing sales and financial data to identify areas of improvement
  • Managing budgets and monitoring expenditure
  • Ensuring that products are displayed and merchandised effectively

Skills Required to Work as a Category Manager

Category managers should have excellent communication and interpersonal skills, as well as strong analytical and problem-solving abilities. Other skills required for this role include:

  • Commercial awareness: Category managers need a good understanding of market trends, customer needs and competitive landscape.
  • Negotiation: Category managers need strong negotiation skills to ensure the best deals for the company.
  • Planning and organization: Category managers should be able to plan, organize and prioritize tasks effectively.
  • Leadership: Category managers should have the ability to motivate and lead a team.
  • IT skills: Category managers should have a good knowledge of Microsoft Office applications and be able to use analysis and forecasting software.


Category managers are an important part of the sales and marketing team, responsible for driving the overall success of a product or range of products. They need a range of skills and attributes, such as commercial awareness, negotiation, planning and organization, leadership and IT skills. If you are looking for a job as a category manager, make sure that you have the required skills and experience. For more information on category management, visit: