What is Connected TV?
Connected TV (CTV) is the term used to describe televisions, set-top boxes, and devices like video game consoles or streaming media players that are connected to the internet and can stream video content. It is the convergence of online digital video and traditional television, allowing viewers to watch TV and access online content from the same device.
What are the Benefits of Connected TV?
Connected TV gives viewers access to more content than ever before. It can stream shows from services like Netflix, Hulu, and Amazon Prime, as well as live TV from providers such as Sling TV and YouTube TV. It can also access other internet-based content, such as websites, apps, and games. In addition, connected TV provides viewers with more control over their viewing experience. For example, viewers can access the internet to search for movies, shows, or sports events, and then “tune in” to watch them. They can also record shows and watch them later, and even stream content from their mobile device to their TV.
What Types of Devices are Connected TV?
Connected TV devices come in many shapes and sizes, but common examples include:
- Smart TVs
- Set-top boxes
- Video game consoles
- Streaming media players
Smart TVs are televisions that have built-in internet connectivity, allowing viewers to access streaming services, websites, and apps. Set-top boxes are devices that attach to TVs and provide access to streaming services and apps. Video game consoles and streaming media players are devices that allow viewers to stream content from the internet directly to their TVs.
Conclusion
Connected TV is the convergence of traditional television and online digital video, allowing viewers to access more content than ever before and giving them more control over their viewing experience. It is available on a variety of devices, including Smart TVs, set-top boxes, video game consoles, and streaming media players. For more information on Connected TV, check out these articles: