Buyer Persona

What is a Buyer Persona?

A buyer persona is a representation of a particular type of customer based on existing research. It is used to help companies better understand the needs and wants of their target audience. It helps marketers to create more effective campaigns, tailor messaging to specific audiences, and develop better products and services.

How is a Buyer Persona Created?

Creating a buyer persona requires a thorough understanding of the target audience. To create a detailed buyer persona, marketers need to understand the demographics, interests, and motivations of the target audience. This can be done through market research, surveys, interviews, and other methods. Once the desired information is gathered, marketers then use the data to create a buyer persona. The persona should be realistic, based on the actual data collected, and should include aspects such as age, gender, occupation, interests, pain points, and buying habits.

Examples of Buyer Personas

Here are some examples of buyer personas that may be useful for marketers:

  • The Home Buyer: A married couple in their late 30s, with two children, looking to purchase their first home.
  • The Professional: A young, single professional in their late 20s, who is looking to purchase a home or condo as an investment.
  • The Student: A student in their late teens, who is looking for an affordable and reliable laptop for their college studies.
  • The Senior Citizen: A retired couple in their late 60s, who are looking to downsize and purchase a smaller home.


Creating a buyer persona is an important part of understanding and targeting the right audience. By understanding the needs and wants of the target audience, companies can create more effective campaigns and develop better products and services. For more information about buyer personas, check out the following Wikipedia articles: