Understanding Broad Product Class and Examples
A broad product class is a general category of product that can be further subdivided into smaller, more specific product categories. Broad product classes are typically used to group together similar items for marketing, inventory management, and other business processes. For example, a broad product class might include all electronics, while a more specific product class could include digital cameras. The number of broad product classes will often vary depending on the size and scope of the business. Smaller businesses may only have a few broad product classes, while larger companies may have dozens. Below are some examples of broad product classes:
- Apparel – clothing and accessories
- Electronics – computers, televisions, phones, etc.
- Furniture – couches, tables, chairs, etc.
- Home Improvement – tools, paint, hardware, etc.
- Sporting Goods – sports equipment, apparel, etc.
Broad product classes can help businesses to better organize their inventory, create more targeted marketing campaigns, and provide customers with more focused product searches. By creating a hierarchy of product classes, businesses can more effectively manage their inventory and provide their customers with a better shopping experience. It is important to note that the number and type of broad product classes will vary from business to business. What may be a broad product class for one business may be too specific for another. It is important to determine the most appropriate product classes for your business in order to ensure that your inventory is properly organized and your customers have a positive shopping experience. For more information on broad product classes and how they can benefit your business, check out the following resources: