What is Controlled Circulation?
Controlled circulation is a form of marketing and promotional strategy used primarily by businesses in the publishing, magazine, and media industries. It is a method whereby companies limit the number of people who receive a certain type of publication, in order to target a specific demographic or market segment.
Benefits of Controlled Circulation
Controlled circulation can have some major benefits for companies, including:
- Increase in revenue – By targeting a specific demographic, companies are more likely to receive higher revenue from their publications.
- Enhanced customer experience – By targeting the most relevant readers, companies can ensure that the content they produce is tailored to their target audience and provides a better experience for their readers.
- Reduced marketing costs – By limiting the number of publications distributed, companies can reduce their marketing costs, as they will not need to spend as much on advertising.
- Improved customer loyalty – By targeting the right readers, companies can increase customer loyalty, as they will be providing content that the reader is interested in.
Examples of Controlled Circulation
Controlled circulation is used by a variety of companies in the publishing, magazine, and media industries. Here are some examples of companies that have used controlled circulation:
- Time Magazine – Time Magazine has used controlled circulation to target a specific demographic and increase their revenue.
- The Wall Street Journal – The Wall Street Journal has used controlled circulation to ensure that their content is tailored to their target audience.
- The New York Times – The New York Times has used controlled circulation to reduce their advertising costs and increase their customer loyalty.
Conclusion
Controlled circulation is a powerful marketing and promotional strategy that can be used by businesses in the publishing, magazine, and media industries. By targeting a specific demographic and limiting the number of publications distributed, companies can increase their revenue, reduce their marketing costs, and improve their customer loyalty.References:What is Controlled Circulation?Benefits of Controlled CirculationExamples of Controlled Circulation