What is Guerilla Marketing?
Guerilla marketing is a creative and unconventional advertising strategy that uses low-cost methods to get maximum results. It is an innovative way to promote products or services, as it uses unusual and unexpected tactics to capture people’s attention.
Advantages and Disadvantages of Guerilla Marketing
Guerilla marketing can be a highly effective tool for businesses of all sizes, as it focuses on cost-efficiency and direct communication with potential customers. Here are some advantages and disadvantages of using this type of marketing:
- Low cost – guerilla marketing requires very little investment, making it a cost-effective way to reach a large number of people.
- Unconventional approach – it uses unique and unexpected tactics to capture people’s attention, which can be more effective than traditional methods.
- Highly targeted – guerilla marketing allows you to narrow down your target audience, so you can make sure your message is reaching the right people.
- Difficult to measure – it is difficult to measure the effectiveness of guerilla marketing campaigns, as they rely on more qualitative methods than quantitative ones.
- Lack of control – guerilla marketing is often done in public places, which can lead to unexpected reactions from people that can be difficult to control.
- Lack of focus – guerilla marketing can lack focus if it’s not done in the right way, which can lead to a lack of impact.
Examples of Guerilla Marketing Campaigns
Guerilla marketing campaigns can be very effective if done right. Here are some examples of successful guerilla marketing campaigns:
- Nike – In 2003, Nike ran a guerilla marketing campaign in London in which they put up billboards that featured a Nike swoosh logo with the words “Just Do It” underneath.
- Red Bull – Red Bull ran a guerilla marketing campaign in 2006 in which they placed Red Bull vending machines in various locations around the world.
- McDonalds – In 2009, McDonalds ran a guerilla marketing campaign in which they placed life-size statues of Ronald McDonald in various cities around the world.
Guerilla marketing can be a powerful tool for businesses of all sizes, as it’s a cost-effective way to reach a large number of people. However, it is important to remember that it can be difficult to measure the effectiveness of guerilla marketing campaigns and that there is always the risk of unexpected reactions from people.