What is an In-House Agency?
An in-house agency is an agency that operates independently within a company. Instead of hiring an external agency, these internal teams are responsible for managing a company’s advertising, marketing, and communications needs. In-house agencies are becoming increasingly popular, as they provide companies with a number of advantages over traditional external agencies.
Benefits of an In-House Agency
An in-house agency offers a number of benefits for companies. These include:
- Cost savings: An in-house agency eliminates the need to hire an external agency, resulting in considerable cost savings.
- Flexibility: An in-house agency allows a company to quickly respond to changes in the market, without having to wait for an external agency to make adjustments.
- Customized service: An in-house agency offers a more customized service, as they are familiar with the company’s goals and objectives.
- Increased control: An in-house agency provides companies with increased control over their advertising and marketing campaigns.
Examples of In-House Agencies
There are a number of companies that have adopted an in-house agency model. Some examples include:
- Google: Google has an in-house agency called Creative Lab which focuses on developing creative campaigns for the company.
- Microsoft: Microsoft has an in-house agency called Microsoft Advertising which focuses on developing campaigns for the company’s products and services.
- IBM: IBM has an in-house agency called IBM iX which focuses on developing digital experiences for the company.
An in-house agency can provide companies with considerable cost savings, increased control, and a more customized service. Companies that are looking to maximize their marketing and advertising efforts should consider creating an in-house agency.