Augmented Product
An augmented product is a product with additional features and services that go beyond the core product offering. It is the combination of a core product and the additional features and services that make up the entire product offering. These additional features and services can be provided by the manufacturer or a third-party. Augmented products are used to differentiate products from competitors and create a competitive advantage. They can also be used to increase customer satisfaction and loyalty. Examples of augmented products include:
- Warranties – providing a longer warranty than other competitors.
- Support services – providing customer service and technical support.
- Delivery services – providing free or faster delivery.
- Education services – providing product training and support.
- Marketing services – providing promotional materials and campaigns.
These additional features and services can help to increase customer satisfaction and loyalty, as well as increase sales. They can also be used to differentiate a product from competitors and create a competitive advantage. Augmented products can be used in many different industries, from consumer products to professional services. They are used to create a more complete product offering that is attractive to customers. Augmented products can be a great way to differentiate a product from competitors and increase customer satisfaction and loyalty. They can also be used to create a competitive advantage and increase sales.Wikipedia: Product AugmentationWikipedia: Product DifferentiationWikipedia: Competitive Advantage