Falloff Point

What Is Falloff Point?

Falloff point is the point at which a marketing campaign’s response rate begins to decrease, usually due to the diminishing relevance of the message to the target audience. This phenomenon is also known as the law of diminishing returns. It is important to note that falloff points can occur even when a campaign is successful.

How Falloff Point Works

The falloff point can be determined by examining a marketing campaign’s response rate over time. As the same campaign is repeated, the response rate will typically drop off after a certain point. This is due to the fact that the message is no longer as relevant to the target audience as it was at the beginning, and thus they are less likely to respond.

Examples of Falloff Point

One common example of falloff point occurs in email marketing. As the same email message is sent to the same list of contacts, the response rate will typically decrease over time. This is because the contacts may eventually become bored or annoyed with the same message, and thus will be less likely to respond. Another example of falloff point is in search engine optimization. As the same keywords are used in a website’s content, the website’s ranking in search engine results pages will typically drop off after a certain point. This is because the content is no longer as relevant to the search engine algorithms, and thus the website’s ranking will suffer.


Falloff point is an important concept to consider when planning a marketing campaign. It is important to be aware of the point at which the response rate is likely to decrease, and to adjust the campaign accordingly. By doing so, marketers can ensure that their message remains relevant and engaging to their target audience. For more information on falloff point, please see the following resources: – Investopedia: Falloff PointWordStream: What Is a Falloff Point?Search Engine Journal: Falloff Point: Understanding Your Keyword Performance