What is a Utilitarian Reference Group?
A utilitarian reference group is a group of people who influence our behaviors and decisions based on the utilitarian principle, which is the idea that maximum good or benefit is derived from a given situation or action. Utilitarian reference groups can be found in all areas of life, from the workplace to the social sphere to our personal lives. Utilitarianism is a philosophy that emphasizes the importance of maximizing the benefit for the greatest number of people, which can be applied to social, political, and economic decisions.
How Does Utilitarian Reference Group Influence Us?
Utilitarian reference groups influence our decisions and behavior in a number of ways. For example, if you are part of a group that is focused on the greater good, you may be more likely to make decisions based on the best outcome for the most people, rather than making decisions that benefit only yourself. Utilitarian reference groups can also have an effect on our perceptions of others. If you are part of a group that values selflessness and altruism, you may be more likely to view people who act in such a way in a more positive light. In addition, if you are part of a group that values efficiency and productivity, you may have a more favorable view of those who are able to accomplish tasks quickly and efficiently.
Examples of Utilitarian Reference Group Influence
There are many examples of utilitarian reference group influence in everyday life. For instance, in the workplace, a utilitarian reference group could influence the decisions of managers and employees. For example, if a manager is part of a utilitarian reference group, they may be more likely to make decisions that benefit the greatest number of employees, rather than decisions that solely benefit themselves. In the social sphere, a utilitarian reference group could influence the decisions of friends and family members. For example, if a group of friends is part of a utilitarian reference group, they may be more likely to make decisions that benefit the group as a whole, such as deciding to attend a charity event. Finally, in our own personal lives, a utilitarian reference group could influence our decisions. For example, if you are part of a group that values efficiency, you may be more likely to make decisions based on what will benefit the most people, rather than what is most convenient or comfortable for yourself.
Conclusion
Utilitarian reference groups can have a powerful influence on our decisions and behavior. It is important to be aware of the influence of utilitarian reference groups, as they can shape our perceptions of others and our own behavior. By understanding the power of utilitarian reference groups, we can make decisions that are best for the greatest number of people.References: 1. Stanford Encyclopedia of Philosophy: Utilitarianism 2. Simply Psychology: Reference Groups 3. Investopedia: Utilitarianism