General-line wholesaler

General-Line Wholesaler

A general-line wholesaler is a type of business that specializes in buying and reselling a wide variety of goods. This type of wholesaler often works as a middleman between manufacturers and retailers, helping to manage the process of distribution for both parties. They typically don’t specialize in any specific type of product and instead focus on supplying a wide range of items.

What Do General-Line Wholesalers Do?

General-line wholesalers provide a variety of services, which can include:

  • Purchasing goods from manufacturers
  • Storing and warehousing the goods
  • Providing transportation services for the goods
  • Advertising the goods to retailers
  • Marketing and selling the goods to retailers

They can also provide additional services, such as product customization and packaging, as well as financial services, such as credit and payment processing.

Examples of General-Line Wholesalers

Some examples of general-line wholesalers include:

  • Cash and Carry Wholesalers: These wholesalers typically have a physical store or warehouse where retailers can browse and purchase goods. They typically focus on bulk sales and require customers to pay cash or use a credit card for payment.
  • Drop-Ship Wholesalers: These wholesalers specialize in shipping goods directly to retailers or customers, which eliminates the need for a physical store or warehouse. They typically require retailers to purchase goods in bulk, but they do not require payment until after the goods have been shipped.
  • Online Wholesalers: These wholesalers operate exclusively online and provide retailers with access to a wide range of products. They typically offer competitive pricing and fast delivery times.


General-line wholesalers provide an invaluable service by helping to manage the process of distribution from manufacturers to retailers. They offer a wide range of services, from purchasing and warehousing to marketing and selling. There are many different types of general-line wholesalers, each of which offers its own unique set of services.