Psychographics: Understanding Consumer Behaviour

Psychographics is a type of market segmentation that helps companies better understand their customers. It is the practice of using psychological, social and demographic data to better target consumer behaviour. By understanding consumer behaviour, businesses are better able to craft marketing messages that resonate with their target audience.

Psychographics analyses consumer behaviour based on factors such as:

  • Lifestyle

  • Values

  • Attitudes

  • Interests

  • Opinions

  • Personality

These factors can then be used to create profiles of customers that are similar in terms of their attitudes, values and interests. This information can then be used to create tailored marketing campaigns that are more likely to be successful.

For example, a company might use psychographics to target young adults who are interested in fashion and technology. The company could then create a marketing campaign that appeals to these interests and values. This could involve using influencers to promote the product, creating content that speaks to the target audience and using social media to engage with customers.

Psychographics can also be used to better understand customer needs and preferences. For example, a company could use psychographics to identify customers who are likely to be interested in a particular product or service. This information can then be used to create a marketing strategy that is tailored to these customers.

Psychographics is a powerful tool for businesses that want to better understand their target audience. By using psychographics, businesses can create more effective marketing campaigns that are better able to reach their target audience.


Psychographics – Wikipedia

Market Segmentation – Wikipedia

Consumer Behaviour – Wikipedia