Audience duplication

What is Audience Duplication?

Audience duplication is when two or more organizations have the same customer base or target audience. This overlap in target audience can become a problem when the organizations are competing for the same potential customers. Audience duplication is most common among businesses in the same industry or with similar products or services.

Examples of Audience Duplication

  • Two restaurants in the same town both trying to attract the same local customer base.
  • Two online stores selling the same type of product.
  • Two retail stores offering a similar selection of items.
  • Two businesses targeting the same age group.

How to Address Audience Duplication

When organizations experience audience duplication, they must find ways to differentiate their products or services from the competition. This can be done in a number of ways, including:

  • Differentiating the product or service – Organizations should focus on creating unique features or benefits that set them apart from the competition.
  • Focusing on a niche – Organizations can focus on a specific group or type of customers to create a niche market.
  • Creating a unique brand – Organizations should create an identity that makes them stand out from the competition.
  • Engaging customers – Organizations should focus on engaging customers through content and social media.

Audience duplication can be a challenge for organizations, but with the right strategies, businesses can differentiate themselves and reach the right target audience.


Audience duplication can be a challenge for businesses, but there are a number of strategies that organizations can use to differentiate their products and services and reach their target audience.