What are In-Stream Video Ads?
In-stream video ads are short video clips that appear when you watch a video on different platforms, such as YouTube, social media sites or websites. They appear before, during or after the desired video content and are a great way to help promote a product or service.
How Do In-Stream Video Ads Work?
In-stream video ads are typically displayed before, during or after the main video content. The ads can be in the form of skippable or non-skippable ads, depending on the platform and the advertiser. Skippable ads allow viewers to skip the ad after a few seconds if they choose, while non-skippable ads must be watched until the end.
Benefits of In-Stream Video Ads
In-stream video ads offer a number of advantages for businesses and marketers, including:
- Higher engagement rates than traditional ads
- More targeted audience reach
- Ability to track and measure performance
- Easy to customize and optimize
- Low cost and high ROI
Examples of In-Stream Video Ads
In-stream video ads can come in many forms, from pre-roll ads that appear before the desired video content to post-roll ads that appear after. Here are a few examples:
- Pre-roll Ads: Ads that appear before the main video content. These are typically 15- or 30-second spots that introduce the viewer to the product or service.
- Mid-roll Ads: Ads that appear during the video content. These are typically longer ads (1 minute or longer) that provide a deeper dive into the product or service.
- Post-roll Ads: Ads that appear after the main video content. These are usually shorter ads (15-30 seconds) that provide a final call to action.
Conclusion
In-stream video ads offer businesses and marketers a great way to reach a targeted audience and promote their products or services. With higher engagement rates than traditional ads and the ability to track and measure performance, in-stream video ads are a great way to reach potential customers. For more information, check out these resources: