Selling proposition

What Is a Selling Proposition?

A selling proposition (or value proposition) is a statement that describes the unique value your company or product offers to customers. It explains the benefit of buying from you instead of from your competitors. A selling proposition should be easy to understand and focus on the main advantages of your business. A good selling proposition focuses on the customer’s needs and how your product or service meets those needs. It should explain how your business can solve customers’ problems and why they should choose you over the competition.

Examples of Selling Propositions

Here are some examples of effective selling propositions:

  • “Get fast, reliable broadband with us.”
  • “Shop online with us and get free shipping on all orders.”
  • “Buy our product and get a money-back guarantee.”
  • “Save time and money with our easy-to-use software.”
  • “Experience the difference with our customer service.”

Creating a Selling Proposition

Creating an effective selling proposition takes time and research. You need to understand your target audience, their needs, and how your product or service can meet those needs. It’s also important to research your competitors and see what they’re offering. This will help you create a unique selling proposition that stands out. Remember: your selling proposition should be simple, clear, and easy to understand. It should focus on the benefits of buying from you rather than listing features of your product.


A selling proposition can be a powerful tool for marketing your business or product. It should be simple and focus on the benefits of buying from you instead of your competitors. With research and a bit of creativity, you can craft an effective selling proposition that will help you stand out from the crowd.