What Is Below-the-Line Cost?
Below-the-line cost (BTL) refers to expenses that are not included in a company’s advertising budget, but are still necessary for a successful marketing campaign. BTL expenses are typically not used to acquire new customers, but rather to retain existing customers and increase brand loyalty. Common examples of BTL costs include:
- Promotion – This includes in-store events, product sampling, and coupon distribution.
- Public Relations – This involves activities such as media relations, press releases, and sponsorship.
- Direct Marketing – This involves activities such as direct mail, email campaigns, and telemarketing.
- Point-of-Purchase (POP) – This involves activities such as displays, shelf-talkers, and signage.
- Sampling – This involves activities such as product testing, consumer surveys, and focus groups.
BTL costs are often associated with short-term campaigns that are focused on increasing sales in the short term. These costs are typically lower than traditional advertising expenses, making them an attractive option for companies that are looking to make an impact without breaking the bank. In addition to the above-mentioned activities, BTL cost can also include other expenses such as trade shows, product launches, and customer loyalty programs. These costs are typically lower than traditional advertising costs, allowing companies to make an impact without breaking the bank. Overall, BTL cost is an effective way for companies to increase brand loyalty and reach new customers without spending too much money. It allows companies to be creative and make an impact without breaking the bank.
Conclusion
Below-the-line cost is a great way for companies to reach new customers and increase brand loyalty without breaking the bank. By leveraging activities such as promotions, public relations, direct marketing, point-of-purchase, and sampling, companies can create effective campaigns that make an impact without spending too much money. More information about Below-the-line cost 7 Types of Below-the-Line Marketing You Should Know