What Are Bonus Impressions?
Bonus impressions are extra views that an ad receives beyond the number of times it is served. This can happen for a variety of reasons, including when an ad is served multiple times to the same user, when an ad is shared by multiple users, or when an ad is viewed multiple times by the same user. Bonus impressions can be beneficial to advertisers, as they represent additional exposure for the ad that was not expected.
How Can Advertisers Make the Most of Bonus Impressions?
Advertisers can make the most of bonus impressions by making sure their ads are engaging and eye-catching. Ads that are attention-grabbing and high-quality will be more likely to be shared or viewed multiple times. Additionally, advertisers should use targeted campaigns to ensure that the right people are seeing their ads and are more likely to share them with others.
Examples of Bonus Impressions
Here are some examples of bonus impressions:
- A video ad that is shared on social media multiple times.
- An article or blog post that is shared by multiple readers.
- An ad that is served more than once to the same user.
- An ad that is viewed multiple times by the same user.
Conclusion
Bonus impressions can be a great way for advertisers to get additional exposure for their ads. By creating engaging, high-quality ads and targeting the right audience, they can make the most of these bonus views. For more information on bonus impressions, visit Wordstream and Taboola.