What is Distribution?

Distribution is the process of making a product or service available for use or consumption. It includes the physical flow of goods and services from the manufacturer or producer to the final customer. Distribution is one of the four elements of the marketing mix, along with product, promotion, and pricing.

Types of Distribution

Distribution can be divided into two primary types: direct and indirect.

  • Direct Distribution refers to a channel in which the producer sells the product directly to the consumer. Examples of direct distribution include online stores, mail order catalogs, and door-to-door sales.
  • Indirect Distribution refers to a channel in which the producer sells the product to an intermediary, such as a wholesaler, retailer, or distributor. The intermediary then sells the product to the consumer. Examples of indirect distribution include brick and mortar stores, supermarkets, and convenience stores.

Advantages of Distribution

Distribution is an important part of a company’s marketing strategy. It has a number of advantages, including:

  • Increased reach and access to customers;
  • Greater control over the product’s price;
  • Increased visibility and brand awareness;
  • The ability to target specific markets;
  • The ability to respond quickly to customer demand; and
  • The ability to increase sales and revenue.


Distribution is a crucial part of any company’s marketing strategy. It allows companies to reach more customers, control the product’s price, and increase sales and revenue. For more information, please visit: