Abandonment rate

Abandonment rate, also known as dropout rate, is a metric used to measure the percentage of users who leave a process before completing the desired action. This can apply to various scenarios such as online shopping carts, registration forms, or subscription processes.

For example, if an online store has a high abandonment rate for their shopping cart, it means that a large percentage of users are adding items to their cart but not completing the purchase. This can be due to various reasons such as high shipping costs, long checkout processes, or technical issues.

Businesses often track abandonment rates to identify areas of improvement in their processes and to reduce the number of users who drop out. By analyzing the reasons for abandonment, companies can make necessary changes to increase conversion rates and improve overall user experience.

It is important for businesses to constantly monitor and optimize their processes to minimize abandonment rates and maximize conversions.

Reference: Learn more about Abandonment rate on Wikipedia