Above-the-line cost
Above-the-line cost refers to the expenses incurred for advertising and marketing efforts that are directly related to promoting a product or service to a wide audience. These costs are considered essential in reaching a large number of potential customers and are typically non-negotiable in the advertising budget.
Examples of above-the-line costs include TV and radio commercials, print advertisements, online banner ads, and social media campaigns. These forms of advertising are designed to create brand awareness and attract new customers on a mass scale.
Unlike below-the-line costs, which are more targeted and measurable, above-the-line costs are often harder to quantify in terms of their direct impact on sales. However, they are crucial for building a strong brand presence and maintaining visibility in a competitive market.
- TV commercials
- Radio ads
- Print advertisements
- Online banner ads
- Social media campaigns
For more information on above-the-line costs, you can visit Wikipedia.