Rich Media
Rich media refers to a type of digital advertising that includes advanced features such as video, audio, and interactive elements. This type of advertising is designed to engage users and provide a more immersive experience compared to traditional display ads.
Examples of rich media ads include expandable banners that grow in size when clicked, video ads that play within the ad unit, and interactive ads that allow users to engage with the content in some way.
One of the main benefits of rich media advertising is its ability to capture and hold the attention of users. By incorporating dynamic elements such as animation and video, rich media ads can stand out from the crowd and drive higher levels of engagement.
Some key features of rich media ads include:
- Video and audio elements
- Interactive features
- Animation and motion graphics
- Expandable ad units
Overall, rich media advertising offers advertisers a powerful tool for creating more engaging and interactive ad experiences that can help drive better results.
For more information on rich media advertising, you can visit Wikipedia.