Bricks-and-clicks

Bricks-and-clicks

Bricks-and-clicks is a business model that combines both online and offline operations. This hybrid model allows companies to reach a wider customer base and provide a seamless shopping experience.

One example of a bricks-and-clicks business is a retailer that has physical stores where customers can browse and try out products, as well as an online store where customers can make purchases from the comfort of their own homes. This model allows customers to choose the most convenient way to shop, whether it’s in-store or online.

Another example is a restaurant that offers both dine-in options and online ordering for takeout or delivery. This allows the restaurant to cater to different customer preferences and increase its revenue streams.

Bricks-and-clicks businesses have the advantage of being able to leverage the benefits of both online and offline channels. They can provide a personalized shopping experience, offer a wider selection of products, and reach customers in different locations.

Overall, the bricks-and-clicks business model is a successful strategy for companies looking to adapt to the changing retail landscape and meet the evolving needs of customers.

Source: Wikipedia