Click-Streams

Click-Streams

Click-streams refer to the path that users take when navigating through a website. This data is collected by web analytics tools and can provide valuable insights into user behavior and preferences.

For example, a click-stream analysis may show that a user visited the homepage, then clicked on a product page, added an item to their cart, and finally made a purchase. This information can help businesses optimize their website layout and content to improve user experience and ultimately drive more conversions.

Click-stream data can also be used to identify areas of a website that may be causing users to drop off or abandon their shopping carts. By analyzing the click-streams of these users, businesses can pinpoint potential issues and make necessary improvements to increase conversion rates.

Overall, click-stream analysis is an essential tool for understanding user behavior and optimizing website performance. By tracking and analyzing click-streams, businesses can make data-driven decisions that lead to improved user experience and increased conversions.

For more information on click-streams, you can visit the Wikipedia page here.