In-Stream Video Ads
In-Stream Video Ads refer to video advertisements that are played before, during, or after a video stream. These ads are commonly seen on platforms such as YouTube, where they play before the chosen video starts.
In-Stream Video Ads are typically skippable or non-skippable. Skippable ads allow viewers to skip the ad after a few seconds, while non-skippable ads require viewers to watch the entire ad before continuing to the video content.
These ads can be a highly effective way for brands to reach their target audience, as they are placed in a context where viewers are already engaged with the content they are consuming.
For example, a beauty brand may choose to run an In-Stream Video Ad before a makeup tutorial video on YouTube, as the viewers interested in makeup are more likely to be interested in their products.
Overall, In-Stream Video Ads offer advertisers the opportunity to reach a highly engaged audience and increase brand awareness and consideration.
Source: Wikipedia – Video Advertising