Unaided recall
Unaided recall is a research method used to test how well a person can remember specific information without any hints or cues. This type of recall is often used in market research to measure brand awareness and advertising effectiveness.
For example, a participant may be asked to name any soda brands they can think of without any prompts. Their ability to recall brands like Coca-Cola, Pepsi, or Sprite would indicate strong unaided recall.
Unaided recall can also be used in cognitive psychology studies to understand memory processes and how information is stored and retrieved in the brain.
Overall, unaided recall is a valuable tool for researchers to gauge the effectiveness of their marketing strategies and understand how well individuals can remember specific information without any external help.
For more information, you can visit Wikipedia.