On-pack premium
On-pack premium, or on-pack promotion, is a marketing strategy where a product comes with a bonus item or service attached to its packaging. These premiums are often used to attract customers and increase sales of the product.
For example, a cereal box may come with a free toy inside, or a shampoo bottle may come with a free sample of conditioner. These bonuses can range from small trinkets to valuable gifts, depending on the product and target market.
On-pack premiums can also be used to promote brand loyalty and encourage repeat purchases. By offering customers a little something extra with their purchase, companies can create a positive association with their brand and keep customers coming back for more.
Overall, on-pack premiums are a popular marketing technique that can help companies stand out in a crowded marketplace and drive sales.
- Attract customers
- Increase sales
- Promote brand loyalty
- Encourage repeat purchases
Learn more about on-pack premiums on Wikipedia.