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On-pack premium

On-pack premium, also known as on-pack gift or on-pack promotion, is a marketing strategy in which a product comes with a bonus item or service attached to its packaging. This is often used to attract customers‘ attention and encourage them to purchase the product.

For example, a cereal box may come with a free toy inside, or a shampoo bottle may have a coupon for a discount on a future purchase. These bonuses are meant to add value to the product and make it more appealing to consumers.

On-pack premiums can be a powerful tool for companies looking to increase sales and build brand loyalty. By offering something extra with their product, they can differentiate themselves from competitors and create a positive association with their brand.

Some common types of on-pack premiums include free samples, limited edition packaging, and sweepstakes entries. These promotions can be a great way to drive sales and create excitement around a product.

Overall, on-pack premiums are a popular marketing tactic that can help companies stand out in a crowded marketplace and attract new customers.

For more information on on-pack premiums, you can visit Wikipedia.