In-unit click
In-unit click refers to the action of clicking on an advertisement or a link within the same web page or app where the ad is displayed. This type of click is common in digital marketing and advertising campaigns, as it allows users to engage with the content without leaving the current page.
For example, a user browsing a website may come across an ad for a product that interests them. Instead of being redirected to a new page when they click on the ad, the user is taken to a new section of the same page where they can learn more about the product or make a purchase.
In-unit clicks are often used to drive traffic to specific landing pages or to encourage users to take a desired action, such as signing up for a newsletter or making a purchase. By keeping users on the same page, advertisers can increase engagement and improve the overall user experience.
Overall, in-unit clicks are an effective way to drive conversions and engage with users in a seamless and non-disruptive manner.