View-through

View-through

View-through is a marketing term that refers to a user seeing an ad but not clicking on it. Instead, the user later converts on the website through another channel, such as direct traffic, organic search, or a different ad campaign. This is a common occurrence in online advertising and is an important metric for measuring the effectiveness of display ads.

For example, a user might see a banner ad for a product but not click on it. Later, the user remembers the product and directly visits the website to make a purchase. In this case, the view-through conversion is attributed to the initial banner ad impression.

It is important for marketers to track and analyze view-through conversions to understand the full impact of their advertising campaigns. By properly attributing conversions to the correct channels, marketers can optimize their ad spend and improve ROI.

Key takeaways:

View-through conversions occur when a user sees an ad but does not click on it. View-through conversions are important for measuring the effectiveness of display ads. Marketers should track and analyze view-through conversions to optimize their advertising campaigns.

For more information, you can visit the Wikipedia page on View-through Conversion.