View-through
View-through is a metric used in online advertising to measure the number of times a user sees an ad but does not click on it, yet later converts on the website. This metric helps advertisers understand the impact of their display ads on user behavior and conversion rates.
For example, if a user sees a banner ad for a clothing brand but does not click on it, then later visits the brand’s website and makes a purchase, that conversion would be attributed to a view-through interaction.
View-through conversions are important for measuring the effectiveness of display advertising campaigns and can help advertisers optimize their ad creative and targeting strategies to drive more conversions.
Benefits of View-through:
- Provides insights into the impact of display ads
- Helps optimize ad creative and targeting
- Can improve conversion rates
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