Vlastné médiá

Owned media

Owned media is any type of media that a company or individual owns and has complete control over. This includes websites, blogs, social media accounts, email lists, and any other platform that is owned and operated by the entity. Owned media is an important part of a company’s overall marketing strategy, as it allows them to control the messaging and content that is being put out to their audience.

One example of owned media is a company’s website. This is a platform that the company owns and controls, allowing them to create and publish content that aligns with their brand and messaging. Another example is a company’s social media accounts, where they can share updates, promotions, and engage with their audience directly.

Owned media is typically seen as more trustworthy and credible than other forms of media, such as paid or earned media. This is because the company has complete control over the content that is being shared, and can ensure that it is accurate and aligned with their brand values.

Overall, owned media is an important tool for companies to communicate directly with their audience and build brand loyalty. By creating and sharing valuable content on owned media platforms, companies can establish themselves as industry leaders and connect with their target audience in a meaningful way.

Examples of owned media:

  • Company website
  • Company blog
  • Social media accounts
  • Email lists

For more information on owned media, you can visit Wikipedia.