Point-of-sale display
Point-of-sale (POS) displays are marketing materials or tools that are placed near the checkout counter in retail stores to attract customers‘ attention and encourage impulse purchases. These displays can come in various forms, such as cardboard stands, shelves, or digital screens.
POS displays are strategically designed to showcase products, promote special offers, or provide additional information about a particular item. They are commonly used by retailers to increase sales and boost brand visibility.
For example, a company selling chewing gum may place a POS display near the checkout counter with the slogan „freshen your breath on the go“ to entice customers to make a last-minute purchase.
Some popular types of POS displays include:
- End cap displays: These displays are located at the end of store aisles and are often used to promote seasonal or high-margin products.
- Countertop displays: These displays are placed on the checkout counter and are ideal for showcasing small items like candy or magazines.
- Digital displays: These displays feature electronic screens that can be used to show videos, animations, or interactive content to engage customers.
Overall, POS displays are an effective way for retailers to drive sales and create a memorable shopping experience for customers.
For more information about point-of-sale displays, you can visit Wikipedia.