Ad impression ratio
Ad impression ratio is a metric used in online advertising to measure the ratio of ad impressions to total page views. It helps advertisers understand how effective their ad campaigns are in reaching their target audience.
For example, if a website has 100,000 page views and 10,000 ad impressions, the ad impression ratio would be 10% (10,000 ad impressions / 100,000 page views x 100).
Advertisers use the ad impression ratio to determine the success of their ad placements and make adjustments to improve performance. A higher ad impression ratio indicates that the ads are being seen by more viewers, potentially leading to higher click-through rates and conversions.
It’s important for advertisers to monitor and analyze their ad impression ratio regularly to optimize their campaigns and maximize their return on investment.
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