Real Time Bidding (RTB)
Real Time Bidding, or RTB, is a method used in digital advertising that allows advertisers to bid on ad inventory in real time. This means that each time a user visits a website, ad space is auctioned off to advertisers, and the ad that bids the highest wins the opportunity to be displayed to that user.
RTB allows advertisers to target their audience more effectively by using data and algorithms to determine which ad is most relevant to each individual user. This leads to higher engagement and conversion rates for advertisers, as well as more personalized ads for users.
For example, if a user has been searching for running shoes online, they may see ads for running shoes from different brands when they visit a website that uses RTB. This is because the advertisers have identified the user as someone interested in running shoes and have bid on the ad space accordingly.
Overall, RTB has revolutionized the way digital advertising is bought and sold, making it more efficient and targeted than ever before.
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