Non-qualifying page impressions
Non-qualifying page impressions refer to the views of a web page that do not meet the criteria set by advertisers for counting towards ad revenue. These views may be from bots, fraudulent sources, or from users who do not meet the demographic or geographic targeting specified by the advertiser.
For example, if an advertiser is looking to target users in the United States aged 18-24, page impressions from users outside of this demographic or geographic group would be considered non-qualifying.
Non-qualifying page impressions can have a negative impact on a website’s revenue as advertisers are less likely to pay for impressions that do not reach their target audience. Website owners and publishers need to monitor their traffic closely and take steps to reduce non-qualifying impressions to maximize their ad revenue.
- Use tools such as Google Analytics to track traffic sources and user demographics
- Implement measures to filter out bot traffic and other fraudulent sources
- Optimize ad placements and targeting to attract qualified traffic
By taking proactive measures to reduce non-qualifying page impressions, website owners can improve their ad revenue and attract more valuable advertisers.
For more information on page impressions, visit Wikipedia.