Split-run is a marketing technique where two different versions of an advertisement or marketing campaign are run simultaneously to determine which one is more effective. This method allows businesses to test different elements such as headlines, images, and calls to action to see which one resonates better with their target audience.

For example, a company may create two versions of a print ad with different headlines and distribute them to different segments of their target market. By tracking the response rates of each version, the company can determine which headline is more effective in driving customer engagement.

Split-run testing can also be used in email marketing, website design, and social media advertising to optimize campaign performance and increase ROI.

Benefits of split-run testing include:

  • Improved understanding of customer preferences
  • Increased conversion rates
  • Optimized marketing spend

Overall, split-run testing is a valuable tool for businesses looking to enhance their marketing efforts and drive better results.

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