Split-run is a marketing strategy where a company divides its advertising budget between two or more different advertisements. Each advertisement is then run in separate media outlets or at different times to see which one performs better in terms of attracting customers or generating sales.

This strategy allows companies to test different approaches and see which one resonates more with their target audience. By analyzing the results of the split-run, companies can make informed decisions about where to allocate their advertising budget in the future.

For example, a company might create two different versions of a print ad and run them in two different magazines. By tracking the response rates from each magazine, the company can determine which ad is more effective at reaching potential customers.

Split-run testing can also be used in online advertising, where companies can test different versions of a digital ad on various websites or social media platforms.

Benefits of split-run testing include:

  • Optimizing advertising campaigns
  • Understanding customer preferences
  • Improving ROI on advertising spend

Overall, split-run testing is a valuable tool for companies looking to maximize the impact of their advertising efforts and make data-driven decisions about their marketing strategies.

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