Archives: Glossary of terms in Marketing

Abandonment – What It Is and How It Affects People Abandonment is the act of … Read More

What is Abandonment Rate? Abandonment rate is a metric used to measure the percentage of … Read More

What Is ABC Analysis? ABC analysis is a business term used to define an inventory … Read More

Abort Abort is an action that is taken to terminate a task or process. It … Read More

What is Above the Fold? Above the fold is a term used to describe the … Read More

What is Above-the-Line Cost? Above-the-line cost is a type of business expense that is usually … Read More

What is Above-the-Line Marketing? Above-the-line (ATL) marketing is a form of advertising that involves using … Read More

What is Absolute Advantage? Absolute advantage is a concept in economics that refers to a … Read More

What is Absolute Production Advantage? Absolute production advantage is the concept of one country having … Read More

What is an Absolute URL? An absolute URL is a complete web address used to … Read More