Customer lifetime value
Customer lifetime value (CLV) is a crucial metric for businesses to understand the total revenue a customer is expected to generate throughout their relationship with the company. By calculating CLV, businesses can make better decisions regarding customer acquisition, retention, and marketing strategies.
There are various ways to calculate CLV, but a common formula is:
CLV = (Average purchase value) x (Number of purchases per year) x (Average customer lifespan)
For example, if a customer makes an average purchase of $50, buys from the company 4 times a year, and stays with the company for 5 years, their CLV would be $1,000.
By understanding CLV, businesses can focus on retaining high-value customers and improving customer satisfaction to increase their overall revenue and profitability.
Συμβολή
Κατανόηση της συνολικής αξίας των πελατών Βελτιστοποίηση των στρατηγικών απόκτησης και διατήρησης πελατών Αύξηση των εσόδων και του κέρδους της επιχείρησηςΓια περισσότερες πληροφορίες, επισκεφτείτε το Wikipedia.