Archives: Glossary of terms in Marketing

What is Constant Elasticity Demand? Constant elasticity demand (CED) is a concept used in economics … Read More

What is Constant Sum Measure? Constant sum measure is a quantitative research technique used to … Read More

What is Construct Validation? Construct validation is the process of assessing the quality of a … Read More

What is a Consumer? A consumer is someone who purchases goods and services for personal … Read More

What is Consumer Decision Making? Consumer decision making is the process by which individuals identify, … Read More

What is Consumer Experience? Consumer experience is the impact that a company’s products, services and … Read More

What are Consumer Goods? Consumer goods are products purchased for personal or household use. These … Read More

Introduction to the Consumer Goods Pricing Act of 1975 The Consumer Goods Pricing Act of … Read More

The Importance of Consumer Knowledge It is essential for consumers to be aware of the … Read More

What is Consumer Off-Take? Consumer off-take is the amount of goods or services that are … Read More