Archives: Glossary of terms in Marketing

What is Concept Evaluation? Concept evaluation is a process of assessing ideas and concepts in … Read More

What is Concept Generation? Concept generation is the process of creating a concept for a … Read More

What is Concept Testing? Concept testing is a process used by organizations to evaluate the … Read More

What is Congruity Theory? Congruity Theory is an important marketing and communication concept that states … Read More

What is Conjoint Analysis? Conjoint analysis is a market research technique used to determine how … Read More

What is a Conjunctive Rule? A conjunctive rule is a type of rule used in … Read More

What is Connected TV? Connected TV (CTV) is the term used to describe televisions, set-top … Read More

What is Consolidated Buying? Consolidated buying is a business practice that involves the purchase of … Read More

Consolidated Metropolitan Statistical Area A Consolidated Metropolitan Statistical Area (CMSA) is a geographic region that … Read More

What is Conspicuous Consumption? Conspicuous consumption is the purchase of goods and services for the … Read More